Services & Capabilities
As a full-service auction firm, H&M arranges all logistics, including, sale site selection, registration, calling of the auction, and closings. This ensures that the sales run smoothly and maximizes the seller's return.
H&M creates all promotional materials and other printed items for the auction, from announcement cards, signage and brochures to the bidder packages, direct mail pieces, and online internet brochures.
Advertising and Public Relations
To ensure your auction is widely attended, H&M handles all advertising and public relations, including creative advertising development, as well as media buying. Auction success is greatly enhanced when realistic pricing is combined with aggressive promotion. This step is the key to creating an air of urgency and excitement which will get the property sold at its maximum price.
H&M designs and distributes announcements targeted to those entities on its list of known potential buyers, as well as to those identified as core serious participants.
H&M's state-of-the-art computer capabilties provide daily, updated reports and data to the sellers, tracking information such as the interest level for each asset.
Our fully interactive website allows the potential purchaser to research the property details with state of the art Google Earth software combined with detailed online due diligence information and reference links. The RSS system will allow repeat customers to be notified of new or changing auction information in real time.
H&M will closely coordinate the closing process as well as the negotiations of the buyer and seller on properties that are not sold at the auction.
Global Electronic Marketing
H&M strives to stay at the leading edge of technology in internet marketing. With three active websites and multiple links to popular internet information sites, auction calendars are well represented. Additionally information listing assets available for auction is electronically mailed to over ten thousand potential buyers each week. Add your name to our growing email list so you will never miss an auction opportunity.
Service to the Community
Since the early 1960’s, H & M has proudly supported the Middle Georgia community by conducting numerous charitable events and fundraising projects. From the “Grand Topper” auctions that raised money to restore the old Grand Theater in downtown Macon, to our continued efforts to raise cancer awareness, we are proud to do our part. Some of the organizations we contribute to include:
- American Cancer Society
- March of Dimes
- Goodwill Industries
- The Salvation Army
- Ducks Unlimited
- Saint Jude’s Children’s Hospital
- Numerous local charitable fundraisers